"TOTAL TOWNSEND" PROGRAM GETS A WARM RECEPTION FROM CUSTOMERS
Fall 2005
BEVERLY, MA - James P. Townsend, Chairman and Chief Executive Officer of Townsend Oil Company, Inc., is pleased to announce the successful launch of TOTAL TOWNSEND - an ambitious new program to help protect customers from the uncertainties of cold weather predictions and volatile energy prices for this coming winter. The company recruited a majority of their customers into the program by spreading the good word through colorful brochures, a direct mail campaign and their seasonal newsletter.
"The majority of our customers are eager to lock in a low price for their oil this winter," said Mr. Townsend. "TOTAL TOWNSEND comes with a ValueCap, the most they'll pay from the day they enroll through the entire heating season. This is a great way to protect against price spikes should we have an extremely cold winter. They'll also have the advantage of a Budget Plan and can spread out their home heating costs with even payments throughout the year. Customers in the program also enjoy the convenience of automatic delivery, a premium service plan and more. And while they're enrolled they'll be earning Loyalty Credits every year that they can use toward the purchase of new equipment. For budget-wise homeowners, it was the smart choice."
Townsend Oil & Propane is dispensing helpful energy-conservation tips to its customers as well, to help them save even more on their fuel bills. They'll also be offering clean-burning Bioheat in the near future. With the proven popularity of its TOTAL TOWNSEND program, the company is sure to be the dealer of choice for oil and propane consumers in the area looking to take care of their total home comfort needs together at one affordable price.
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